Creating Compelling and Accurate Listing Descriptions
An accurate and engaging listing description helps set expectations, reduces misunderstandings, and excites guests before their stay. Use this guide to craft a listing that attracts bookings and ensures guests know exactly what to expect.
1. Provide Accurate and Detailed Listings
Your listing should clearly represent your property and its unique features. To make your listing stand out, include the following details:
Accurate location: Confirm your listing’s correct and updated location in Search and Stay.
High-quality photos: Upload clear, well-lit images that showcase every part of your property.
Comprehensive amenity descriptions: List all property amenities and nearby attractions in detail.
When writing your property description, be sure to:
Emphasize nearby attractions and provide local insights or recommendations.
Include an accurate location description and accessibility details.
Highlight safety and security features.
Mention local events or festivals guests might enjoy.
Describe transportation options and distances to key places.
Showcase local amenities such as restaurants, shops, and public facilities.
Keep information seasonally updated.
2. Set Clear House Rules
House rules help prevent misunderstandings and create a smooth guest experience. Make sure your listing’s House Rules section clearly communicates essential information such as:
Whether pets are allowed
Whether smoking is permitted
Party and noise policies
Check-out procedures and timing
Comprehensive rules ensure guests understand your expectations and respect your property during their stay.
3. Offer Location-Specific Experiences
Your property’s location plays a major role in how guests rate their experience. Convenience, culture, and accessibility can make a big difference in reviews.
To boost your listing’s location rating:
Partner with local businesses: Offer discounts or experience packages in collaboration with nearby attractions, restaurants, or shops. Provide guests with a list of participating partners and encourage them to mention their stay for special offers.
Create personalised recommendations: Offer guests a digital guidebook or interactive map featuring local favourites, hidden gems, and off-the-beaten-path spots.
Provide transport assistance: Help guests with airport transfers, bike rentals, or discounted local transport services.
4. Enhance Your Listing with Additional Amenities and Services
Go beyond the basics to deliver memorable experiences and earn positive reviews.
Essential amenities:
Provide key comforts such as toiletries, linens, towels, Wi-Fi, and kitchen essentials. Extra touches like coffee machines, hairdryers, or local snacks can enhance the guest experience.
Thoughtful additions:
Offer extras like airport transfers, guided tours, or concierge services. If your property has potential inconveniences (e.g., noise), consider adding earplugs or white noise machines and mention these in your description to show consideration for guests.
5. Set the Right Nightly Rates
Price transparency helps build trust. Make sure your nightly rates reflect your property’s amenities, services, and value. Being upfront about what guests can expect ensures satisfaction and fair reviews.