A successful listing for your holiday home is the key to your success as an owner. This is because of the obvious fact that only if a guest finds and clicks on your listing, they can book with you.
Think about a meaningful title
The most important part of your vacation rental listing is the title. Think about a meaningful headline that will stick out in the mind of potential guests.
What type of holiday property are you offering? Are you renting a beach house, city apartment, lodge, etc.? By being specific, your rental will sound more appealing than simply “holiday rental”.
Appealing and high-resolution photos are a must, because first impressions count. Put your holiday home in the right light and show it from its best side. If you want, you can even record videos to give your future guests a virtual tour. If you don’t like taking photos yourself, get help from an amateur photographer from your circle of friends or even hire a professional one. It’s worth it because the photos are the cornerstone of your listing!
What is special about your accommodation?
Your holiday home is very special, you know that. But make sure that potential guests see this as they quickly glance through listings. Think about it: What makes your accommodation stand out from the competition?
Perhaps it’s a special feature, such as its location, for example:
- Beach house directly by the sea
- City apartment in the heart of the centre
- Ski lodge with ski in ski out access
Maybe it’s features or amenities that make your accommodation special:
- Family house with large pool
- Cozy lodge with open fireplace
- City apartment with roof terrace
Your holiday home listing must not leave any questions unanswered and must contain all the necessary information. However, it is also important to be honest: How many guests can stay in your holiday home? How far is it from the ocean? How far is it to the nearest supermarket? Help your guests get an idea of whether your holiday home meets their needs. Only then will you have satisfied guests who leave good reviews.
Divide your listing into topics like “surroundings”, “facilities”, etc. and use bullet points or a numbered list to make points clear. Potential guests will quickly find what is important to them even when skimming your ad.
Who is your target group?
When creating your listing, always think about the target audience you want to address and mention aspects that are important to them, such as barrier-free, child-safe, allergy-friendly, etc. After all, many potential guests search for these terms online when planning their holiday.
Apart from that, you should mention all the great features of your holiday home in the text: large terrace, pool, fitness room, etc. because this is how you can attract potential guests.
The right address & wording
Put yourself in the shoes of your target group, also in terms of writing style and images. If you are addressing a younger target group, use “you”. For an exclusive apartment in the upper price segment, you may choose to be more formal. Write your texts in a friendly and personal style and mention what you are particularly proud of them as the owner.
When describing your holiday home, use active language and figurative phrases: “Our city terrace is an oasis of peace in the middle of the exciting city centre. On hot days, the trees in the well-maintained garden provide shade and the spacious pool ensures you can also cool off…”
If you want, you can also adjust your listing seasonally and, for example, focus on skiing in the winter and hiking in the summer.