How to Attract Regular Guests to your Holiday Property

Would you like to have guests who regularly stay at your holiday home?  Regular guests are not only good for the occupancy of your holiday home, they are often easier for you as the host to plan for and manage.


Practical and beautiful furnishings

The most important thing when it comes to attracting regular guests is a convincing holiday home. The furnishings within it must be just as appealing as they are functional, so that your guests feel comfortable while staying with you. Only if they have good memories of their stay in your holiday home, they will want to come back.


Smooth guest communication

Equally important is efficient communication with guests. Respond quickly to any questions, even if you don’t always have an immediate solution to every problem. If your guests feel they well looked after, they will be happy to book again. Stay in touch with them even after they leave and inform former guests about special offers.


Discounts for regular guests

Even if your guests have enjoyed their stay in your holiday home, they may be unsure whether they want to come back. You can often convince these guests with discounts, for example a 10% discount for returning visitors.


Disabled guests / seniors

Elderly travellers with special needs and guests with disabilities often have difficulties finding suitable accommodations. For example, they need to be sure that the holiday home is barrier-free or meets other needs.

If they suddenly notice upon arrival that there are steps in the entrance area, this poses a serious challenge for some. If the guests already know all about your holiday accommodation, they can be sure that it is barrier-free. It is also important that these guests know that you, as their host, are always there for them if they have any problems. This gives them security and they will gladly come back time after time.


Families with small children

Families with children also prefer not to take any risks on holiday. Being able to access your rental with a stroller, providing kids toys, etc. can go a long way to easing parent’s stress. If properly advertised, parents can get a good idea of what to expect. Therefore, if they like your home, they are likely to book an accommodation again.


Active vacationers, visitors to trade fairs, etc.

If your holiday home is in an area where guests come back regularly, for example to go skiing or to attend an annual trade show, you can make easily turn them into regular guests. Here you can not only score points with good service, but also think about discounts and special combined offers (shuttle service, ski rental, etc.).


Build a good relationship with your guests

Your guests will come back not only because of the home, but also because of you (the host). Therefore, it is important that you build a good relationship with your guests. Since everyone is different and has different needs, there are different ways to do this. Think about what suits you best as a host. Why should a guest book with you again? Because you have the best local tips and advice? Because your service is excellent? Because your guests can trust you?


Marketing trick: Scarcity

Shortly after their stay, ask your guests if they already know when they’ll be back. Make them aware of what they might miss. Point out that your holiday home is very popular and they better book early, otherwise, there might not be anything available.


@SearchandStay - A Happier Way