Basic info: Property name Do's and Don'ts on Channel Manager


  • Keep the length to around 70 characters long (minimum 20).
  • Include the property type (for example apartment, house).
  • Highlight special amenities or anything that makes your property stand out (for example hot tub, deck, WiFi, pool, views).
  • Describe suitability for certain groups of travellers (for example couples, families, pet friendly).
  • Include proximity to local attractions (for example beaches, theme parks, etc).


  • Include address - this information can be found elsewhere.
  • Use all capital letters - the guest might feel like you're shouting at them.
  • Include the bedroom and bathroom count - this information can be found elsewhere.
  • Repeat other headlines - compare yours to others in your area to be unique.
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